Andrea Schrager is CEO and Founder of Consumer Centers, a global marketing research insights and consulting company. Under her leadership, the company has been recognized as one of the top 500 Women Owned Businesses in the US and top 100 Privately-held Businesses in NJ. Andrea has also been appointed to the District Export Council by the US Secretary of Commerce and received recognition as a Top 25 Leading Woman Entrepreneur.
After being awarded her BA with honors from Temple University, Andrea joined the American Institute of Architects; nurturing her creative side. This experience was followed by her relocating to Southern California and a stint in the Office of Institutional Studies at the University of Southern California. Following her MBA from New York University Stern School of Business, she embarked on a consulting career as Director of the New York office of MSA and then joined Young & Rubicam in Account Planning. Combining her passion for understanding the customer journey with her entrepreneurial spirit, Ms. Schrager founded Consumer Centers.
Andrea’s expertise spans a broad range of thought provoking qualitative and quantitative methodologies. In all assignments the emphasis is on using these techniques to unlock the inner voice of the customer™ to create meaningful and actionable results. Counted among her clients are Fortune 100 companies, advertising agencies, non-profits and consulting organizations.
Andrea’s mastery of understanding human behavior and the customer journey encompasses new and established products and services in a wide range of industries including financial services, HBA, fragrances, pharma, communications, gourmet products, designer apparel, sports and entertainment, travel and leisure, emerging technologies, luxury retail, sustainability and packaged goods.